HÄAGEN-DAZS

The Häagen-Dazs Story

"The best ice cream in the world" started out as the vision of Mr. Reuben Mattus and continued throughout his life. He began in 1921, selling ice cream in the streets of New York. Soon, he dreamed of creating nothing but the finest ice cream using only the finest and purest ingredients.

In 1961, Mr. Mattus decided to form a new company dedicated to producing his new super-premium ice cream. He called this new brand “Häagen-Dazs” – a name that conveys an aura of old world tradition and premium quality. The original product line included just three flavors: vanilla, chocolate and coffee. Mr. Mattus then passionately spent six years searching for strawberries sweet and full-flavored enough to meet the brand’s impeccable standard of quality for his premium strawberry ice cream.

The Häagen-Dazs brand quickly developed a loyal following. Its early success and praise was created by word of mouth. As passionate enthusiasm grew for this rich and creamy treat, the brand also grew. When the first Häagen-Dazs shop opened in 1976, it was an immediate success, and the brand’s popularity continued. By the mid 1980s, the taste of Häagen-Dazs ice cream was introduced internationally.

Häagen-Dazs created the super-premium ice cream category, and it continued to attract attention in 1986, when it introduced ice cream bars, followed by Frozen Yogurt in 1991 and Sorbet in 1993. Häagen-Dazs has continued to innovate and set standards for luxurious ice cream with the addition of Häagen-Dazs Crispy Sandwich™ and Dolce™, a three-layer sensation with mouth-watering flavors.

Today, Häagen-Dazs is a truly international brand leader, with sales in more than 850 shops in more than 50 countries. Devoted to creating exceptional new luxurious and indulgent dessert experiences, Häagen-Dazs releases exciting new flavors every year.

To people the world over, Häagen-Dazs simply means the very finest ice cream that money can buy.