Blaze Pizza’s name was derived from how quickly a create-your-own pizza can be “Fast Fire’d” in an 800-degree open-flame oven – an average cook time is 180 seconds. Customers begin by choosing which of the fresh ingredients they’d like on their pizza pie. As they work their way down the assembly line, staff assist the customer at each step resulting in a unique custom pizza each time. When they arrive at the end of the line, their custom-built pizza is ready to be cooked in record time.
The company’s culture encourages customer self expression and individuality. Phrases such as “Cause a Scene Every Day”, “Be Unconventionally Wise”, “There is No Wrong Way to Play” and “Keep Your Feet Firmly Planted Off the Ground” are accompanied by full-wall visual graphics within the interior space of a Blaze Pizza. The company’s slogan is “Intelligent Choices for Our Pizzas, People & Planet.”